OTT Services and the Rise of Free Streaming

Nowadays, OTT platforms are gaining huge popularity among people.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

There are many reasons why OTT has become popular.

One reason is that a wide variety of genres are available in one platform.

Films, series, and variety programs can be selected by preference.

In addition, OTT is cheaper than conventional subscription TV.

Being able to stream anywhere using mobile devices get more info is also attractive.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Ad-supported free streaming allows users to enjoy content without paying.

This is especially attractive to users who care about budget.

Recently, FAST services have gained attention as an example of ad-based streaming.

An example is KT’s “Gi Live,” which attracted many users.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The biggest advantage of free streaming is that there is no cost burden.

It also offers various content, expanding user choice.

However, users must watch advertisements, which can be inconvenient.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Ad-based free models may become even more popular among users.

Being able to watch without cost is highly appealing.

Finally, balancing high-quality OTT content with free service accessibility is important.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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